Featured Transaction
Lunchbox had been growing at an extraordinary rate and established as a market leader in Shopper Engagement through its use of proprietary digital persuasion and in-store engagement strategies and tactics. And while historical financial metrics were enviable and the agency’s growth trajectory truly impressive, the principals at Lunchbox knew that even faster growth, especially on an international basis, would be critical if they were to fully capitalize on the opportunities they so clearly saw before them.
The task for McCracken Advisory Partners was to find a compatible buyer who could become a proactive partner on an international stage that exhibited the same cultural, aspirational and visionary traits that had served Lunchbox so well on its relatively short journey to huge success. There were many interested parties, but as the search narrowed, WPP’s famed international network JWT was identified as the perfect partner that Lunchbox had so carefully set out to find.
